How Modo Bio Was Born
To Jack, it seemed crazy that wearable device data was being used for little more than counting steps or selling ads. He thought, “Why don’t we have doctors analyze that data and deliver meaningful and continuous interventions in people’s health?”.
Parker felt that personal trainers, mental health providers, dietitians, and other wellness providers would all want to use that data to support their clients. Also, those providers are typically disconnected and under-utilized resources in the traditional healthcare infrastructure.
They both thought the problem with healthcare delivery was multifaceted. It is episodic, sequential, too slow and too expensive. It is paper based, analogue and too quick to go to drugs and surgery. It also under-utilizes the information and providers at its disposal. Change the interactions to continuous and the diagnosis can become quicker and more integrated, they thought. They also believed people should be treated as individuals. Not as participants in a demographic study.
The decision to start Modo Bio was reinforced by personal experiences. Like watching family and friends bouncing from traditional to alternative medicine. And driving themselves nuts with late night online self-diagnosis.
So, they decided to design a platform that allows people to create their own unique environment. Where they can accurately identify a health problem, set a meaningful and achievable goal, and start working towards it.
To do that, everyone would need access to accurate health markers. Also, a variety of health professionals along with a supportive social circle to help them stay motivated. Any information on a problem would then need to be centralized in the hands of each person. Making sure that they are not only the orchestrator of the information but also the beneficiary if its outcome.
With those things in mind, they set off to work. Two years and countless pivots later, Modo Bio was born.