As the saying goes, you can’t improve what you don’t measure. That’s the basic premise behind tracking personal biodata, which anyone can use to improve their overall well-being. Being in tune with your body’s unique rhythms and patterns is key to adjusting your daily habits for optimal health and fitness. And with wearable devices, mobile apps, and in-home gadgets, it’s never been easier to track biodata and use it to your advantage.
Let’s dive into biodata and how today’s technology helps you track it for better insights into your health and wellness.
What is Biodata?
The term “biodata” refers to the information people use to monitor their personal health, created by signals the body produces. Short for biological data, biodata includes details like blood type, heart rate, allergies, sleep quality, and much more.
It’s no surprise, therefore, that biodata is useful to everyone from medical doctors to personal trainers to dieticians and even to the average consumer. This information provides insight into the many aspects of a person’s wellness, so it’s increasingly popular to track and use to improve one’s health.
In fact, biodata availability is the main driver of personalized wellness, a trend that is gathering speed and changing the way we approach our health. Industries like retail, entertainment, and tourism already tailor their offerings to each customer—think of Amazon recommended products or curated Spotify playlists based on your listening habits—and it pays off.
Research from Statista shows 90% of Americans find marketing personalization appealing, and Segment found 71% of consumers feel frustrated by impersonal shopping experiences. Why not take the same approach with your health?
Many health-conscious individuals are turning to wearable devices to track various aspects of their own wellness, and they’re harnessing the power of their biodata to improve their health journeys.
Types of Wearables that Record Biodata
Advances in technology have made it far easier for consumers to record their biodata from the comfort of their own homes, as well as while on the go. Wearable devices like heart rate monitors that were once reserved for medical professionals are now available from several retailers, and other tech like mobile apps and exercise equipment are used daily by millions of individuals.
Perhaps the most common wearable that records personal biodata is the fitness tracker. Wearable fitness trackers record heart rate, step count, activity levels, and even sleep quality—they’re like having a personal trainer by your side every step of the way.
Fitbit, the company behind some of the most popular gadgets in this category, is now a household name with more than 7.5 million users. Apple, Garmin, Whoop, Samsung, and other companies sell similar offerings. These devices typically connect with a mobile app and/or website so users can measure their biodata and use it to improve their fitness.
Though many health apps work in tandem with fitness trackers, there are plenty of standalone options. Wellness apps come in a variety of categories that focus on both physical and mental health. Exercise apps like BeachBody and Aaptiv are the most popular, followed by nutrition apps like MyFitnessPal and Noom.
Additionally, smartphone owners use mental health apps like Headspace and Betterhelp. Information compiled by all of these apps contributes to your biodata while also providing you the tools you need to improve your wellness: exercise plans, nutrition insights, diet guidelines, meditations, access to health professionals, and more.
Even if you don’t have a smartphone or wearable device, there are ways to tap into technology that records your biodata. Modern exercise equipment goes beyond dumbbells and resistance bands, instead offering a wide array of workouts from one apparatus.
Peloton stationary bikes are one such example that offer cardio-centric workouts but also strength, yoga, stretching, and meditation. At the end of a workout, you’ll receive an estimated number of calories burned, which can inform your diet or further body movement goals.
How Companies Use Biodata
Your biodata is incredibly useful for your own health journey, and it’s also useful for the teams behind your favorite fitness devices and wellness apps. Earlier we mentioned how companies like Amazon and Spotify track your usage habits to make personalized recommendations—the more you use these services, the “smarter” they’ll get at suggesting things you’ll like. Some wellness brands employ the same practices.
Depending on the tools you use to gather biodata (Fitbit being one of them), your information may be sold to third party companies for research purposes, remarketing, or testing new apps. It’s the best way to ensure a truly personalized experience when using these tools and to help developers create new tools that will be most helpful to you. That way, you can use your biodata to your advantage and improve your health in a way that’s most impactful and effective for you.
Improving Health with Biodata
What if all your biodata from all your apps was in one place, where you could connect with other health and wellness professionals to make the most of your biodata to improve personal well-being?
Modo Bio connects with personal fitness, nutrition, health and wellness apps that you love and use daily to help users leverage the benefits of the biodata provided by these devices to improve personal health and wellness.